|Digital Is DoAble with Guide to the Good
Recently Navigate and the Centre for Research and Innovation hosted a workshop titled “Digital is DoAble,” led by Guide to the Good founder Kim Todd.
Participants ranged from aspiring entrepreneurs to small- and medium-sized businesses. According to Ms. Todd, her community program, Let’s Get Digital, emphasizes that it makes no difference if you’re a one-person kitchen table operation or a business with many staff, Digital Marketing helps your business show up when people are looking for what you offer.The workshop introduced participants to the basics of digital marketing: what is it, how it works, how it can help their businesses.
This user-friendly workshop explored topics like:
- What is DIGITAL MARKETING
- What is a DIGITAL FOOTPRINT and how do I find it
- What is GOOGLE BUSINESS PROFILE
- I have NO BUDGET – what can I do
- SEARCH ENGINE OPTIMIZATION – what is that and how do I do it
- SOCIAL MEDIA focus – which platform is best
- Your BRAND
- Is this working? METRICS & MEASUREMENT
Guide to the Good is an award-winning online platform. The initiaitve partners with Google to promote local, social and green choices to help local companies thrive.
Ms. Todd is a graduate of Memorial’s Digital and Social Media Program, Accredited Business Communicator (IABC), Accredited Communications Training Facilitator with McLuhan Davies Communications, and Dip. Applied Ethics, Phil, MUN.
Guide to the Good is the social enterprise of thegreenrock ~ Live Sustainably NL Inc. Thriving local companies build sustainable communities, so we promote local, social and green choices here and everywhere, and help local companies flourish through smart marketing supports.